L'AUTOMOBILE A MILANO
exhibition about the design and production of the automobile in Milano in 1879-1949.
1990

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brochure
design
Laura Ruggeri
and Origoni&Steiner
Milano (Italia)

size
A4

client
Fiat/Alfa Romeo, Milano/Torino (Italia)

L'AUTOMOBILE A MILANO
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corporate image
design
Laura Ruggeri
and Origoni&Steiner
Milano (Italia)

project
corporate image, brochure, catalog, posters, street banners, ads, graphics, collaboration on the exhibition installation, video graphics

key partners
- Angelo Tito Anselmi (curator), Milano (Italia)
- Origoni&Steiner, Milano (Italia)
- Renzo Piano Building Workshop, Genova (Italia)

L'AUTOMOBILE A MILANO
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I was asked to use my color research (see sketches below) to inspire the look of the retrospective exhibition of Fiat/Alfa Romeo.- LR
 
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Color research
© Laura Ruggeri 1988 		Color research by Laura Ruggeri, 1998
 

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